Clevertech was asked by FoodAdvisr to create a mobile app to assist shoppers whilst in store to identify food allergies and nutrition.
Food allergy is a significant public health issue that affects an estimated 3% to 10% of adults and 8% of children worldwide. In the UK, an estimated 2 million people are living with a diagnosed food allergy.
The solution involved creating a constantly updating database of supermarket products provided by Nielsen Brandbank which provided data on their ingredients and allergens. The app has the ability to scan product barcodes and display allergy and nutritional information in real-time creating automatic warnings for allergies and intolerances while customers are shopping.
The system evolved to provide dietary profiles. Customers are able to set levels of nutrition and produce a personal score for a product based on these settings.
